If you’ve been keeping tabs on Netflix’s rise in the original programming game, you may have noticed that Netflix features a wide variety of types of programming, and we’re not just talking scripted vs. unscripted or comedy vs. drama. Within Netflix’s originals there’s also a wide variety in terms of what Netflix is trying to do and what sort of audience it is trying to hit. Some shows, like Narcos, do well internationally. Some, like The Crown, do well critically. And some, like Fuller House or Gilmore Girls feed on nostalgia and reportedly do well domestically. If you’ve wondered why different shows go for totally different vibes and audiences, Netflix Chief Content Officer Ted Sarandos has an answer for you.