A promotional video from Netflix about its new collection of on-demand birthday videos for kids.
Promotional art from LEGO Ninjago: Masters of Spinjitzu, an animated TV series that can be seen on Netflix. (Photo: LEGO/Netflix)
January must be a good month for family planning.
Why’s that? The ten most popular birthdates come nine months later in September, with Saturday (Sept. 16) the most popular of all.
That’s based on analysis by Amitabh Chandra, a professor of social and health policy at the Harvard Kennedy School of Government. He crunched the data on babies born in the United States between 1973 and 1999 — you can see an interactive visualization of it VizWiz.com.
Other popular dates in September for birthdays: Sept. 9 was second-most popular date, while Sept. 23 came in No. 3; Sunday, Sept. 17 is No. 4. Least common birthdate (other than Feb. 29) was Dec. 25.
Netflix found the research and decided September served as an appropriate time to deliver a special gift to serenade kids on their special day. The streaming TV provider has just released 15 new on-demand birthday videos on the service.
A who’s who of children’s favorite characters appear in the two-minute videos to deliver Happy Birthday greetings including those from All Hail King Julien, Barbie, Beat Bugs, Dinotrux, Las Leyendas, LEGO Friends, Luna Petunia, Miraculous: Tales of Ladybug and Cat Noir, My Little Pony, Pokémon, and Skylanders Academy.
To find the videos, simply search on Netflix for “birthday,” “birthdays,” “Birthdays On-Demand” or “birthday songs.”
Many parents (71%) find birthday party planning stressful, Netflix found in a global survey of more than 14,580 parents of children aged 8 or younger the company conducted on SurveyMonkey this summer (June 26-July 10).
And most (71%) want an easier way to make their kids birthdays feel special, the survey found.
“Kids can’t get enough of their favorite characters,” said Andy Yeatman, Netflix’ director of global kids content, in a statement. “With Netflix Birthdays On-Demand, we want to give kids a way to feel even closer to Barbie, Pinkie Pie and Spyro. Blur the line between fiction and reality, while also giving mom and dad an easier way to make the celebration feel really special.”
Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider.
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